Validate Your Brand
Social Media Marketing
Social media marketing helps you grow your online presence and increase your brand awareness among your customers, it’s the process of creating customized content for each social media platform in order to drive user engagement and sharing.
Social media facilitates word-of-mouth marketing. People don’t listen to companies, people listen to friends. So when they see a friend on Facebook `liking` a company page, they are more inclined to believe that they truly sell good products.
Do I need Social Media Marketing?
Social media is where your target audience is people of all ages, interests, and socio-economic statuses are on social media.
The whole idea of Social Media is to be an informational and entertaining channel as opposed to a promotional one.
What should I post?
You should post relevant content that is interesting and/or entertaining to your potential customers.
If you are stuck for ideas, you can always ask customers directly what they would like to read about.
Do I need blog for my marketing campaign?
A blog is one of those non-negotiables. It gives a lot of benefits it provides on its own, such as increasing your credibility as an industry expert and providing fresh, keyword-rich content on a regular basis to please the search engines.
How to handle negative comments on social media?
You need to be there right away for any outraged customer, act friendly and personal, make an effort to show that you understand the problem, and are being as helpful as possible. Never argue and never delete any comments.