The Plus Team

Specialists who think first. Then build, optimize, and grow.

Every person on The Plus Team was chosen for two things: deep expertise in their field and the ability to think beyond it. They do not just execute tasks. They question the brief, challenge assumptions, and find the approach that actually moves the needle.

Every person on The Plus Team was chosen for two things: deep expertise in their field and the ability to think beyond it. They do not just execute tasks. They question the brief, challenge assumptions, and find the approach that actually moves the needle.

500+ Clients Worldwide

Who They Are

Most agencies hire people who follow instructions. The Plus Team is built differently. Each member owns a discipline and brings original thinking to every project they touch. When you work with The Plus Development, you are not getting a team that runs your brief. You are getting people who make your brief better before they run it.
The Team

The People Behind the Results

Andrew Sultan

Founder / Strategy Lead

Connects every piece of the system to one goal

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Abdallah Sleem

SEO Strategist

Ranks businesses. Builds authority. Thinks in systems.

Mareez Atef

Social Media Strategist

Builds audiences that actually become customers.

Ziad Emad

Web Developer

Builds websites that earn their place in search results.

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Hassan Osama

CRO Specialist

Turns traffic into revenue before spending more to get it.

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Toka Mohamed

Content Strategist

Writes copy that converts because it starts with strategy.

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Sherif Aly

Paid Ads Specialist

Runs campaigns that justify every pound of ad spend.

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Razan Tahir

Email Marketing Specialist

Turns email lists into the most profitable channel you own.

How They Think

The Plus Standards

1

Think Before You Build

Every project starts with questions, not deliverables. What is the actual problem? What does success look like in 12 months? What would make this fail? The answers shape everything that follows.

2

Own Your Lane. See the Whole Board.

Each member of The Plus Team is a specialist. But specialisation without context is just execution. Every person here understands how their work connects to the bigger strategy and to your business goals.

3

Results That Hold

Traffic that disappears after three months is not a result. Rankings that collapse after one algorithm update are not a result. The Plus Team builds for durability — strategies and systems that compound over time.

Thinking Out Loud

From the Team

The Plus Team works with a focused number of clients at a time. If you want people who think deeply about your growth and execute at the highest level, this is where it starts.

What a Digital Marketing Agency Actually Does (And What It Should Not)

We have structured this guide to be useful whether you are a first-time buyer of marketing services or a business that has worked with agencies before and wants to make a better-informed decision this time.

In-House Marketing vs Digital Agency: The Real Comparison

This guide covers the actual cost structure of both models, where each one genuinely outperforms the other, the specific situations that should determine the choice, and what the decision looks like for businesses operating in Egypt and the MENA region where the hiring market, salary structures, and agency landscape are structurally different from Western benchmarks.

How Gymshark Built a Billion-Dollar Brand on Social Media (What You Can Learn)

This article covers exactly how Gymshark did it, what the six core principles of their social media growth strategy actually were, what the limitations and honest complications of their model are, and what any business can take from this playbook regardless of industry, size, or budget.

How We Increased a Client’s Conversion Rate by Changing One Page

This article covers exactly what was wrong, what was changed, and what the numbers looked like before and after. Not as a template to copy directly, but as a framework for identifying the same structural problems in any website and understanding what fixing them actually produces.

SEO in Egypt: What Works, What Doesn’t, and What Your Competitors Are Missing

This guide covers what actually works in SEO in Egypt in 2026, what the most common mistakes are, and the specific things your competitors are almost certainly not doing yet.

How to Build an Email List From Zero for a New Business

This guide covers how to build an email list from zero for a new business — the right tools, the right lead magnet, the technical setup that affects deliverability, the welcome sequence that earns the relationship, and the channels that grow the list without paid advertising.

Want This Team Working on Your Business?

The Plus Team works with a focused number of clients at a time. If you want people who think deeply about your growth and execute at the highest level, this is where it starts.

Trusted by startups and SMEs across Egypt, the UAE, the UK, and beyond.