WeDo Insurance & Taxes
Independent Insurance & Tax Preparation · South Florida
+1,011%
Organic Impressions
Month to Month · Google Search Console
+100%
Organic Clicks
+126%
Organic Sessions
+240%
New Organic Users
673K
Tax & Insurance Near Me · Miami
Full Website Rebuild
SEO & Content
CRO & Bilingual SEO
AI Chat & Lead Automation
The Situation
WeDo is a bilingual insurance and tax agency in Coral Gables with a 4.9-star Google rating and 221+ verified reviews. The reputation was strong. The online presence was not. Fewer than 30 organic clicks per month, no first-page rankings for any commercial keyword, and no blog. In one of the most competitive local search markets in the US — Miami-Dade — WeDo was invisible.
What We Did
Full Website Rebuild
New architecture built from keyword research — individual service pages for health, auto, business, life insurance and tax preparation. Service area pages for Coral Gables, Miami, Doral, and Hialeah with 3-layer geo architecture.
Technical SEO
Organization, LocalBusiness, Service, FAQPage, and Author schema deployed from day one. AI crawler access set for GPTBot, ClaudeBot, PerplexityBot. Full GSC and GA4 setup with AI referral channel groups.
SEO & Content Engine
Blog built from zero — 15+ articles in the first two months. Every article CITABLE-structured: direct BLUF opening, question-format H2s, FAQ Page schema, inline citations. Bilingual content strategy targeting English and Spanish queries.
CRO & Bilingual SEO
Customer journey mapped Awareness → Consideration → Decision. Mobile-first with WhatsApp integration and click-to-call. Trust signals — 4.9/5 Google rating, 221+ reviews — positioned near every CTA. Bilingual hreflang and cross-linking.
AI Chat & Lead Automation
Custom AI chatbot trained on WeDo’s services, FAQs, and Florida insurance regulations — live 24/7. GHL CRM connected with automated follow-up sequences for every new enquiry and quote request.
Results
Metric | Before | After | Growth |
Organic Clicks (28 days) | 35 | 77 | +120% · Google Search Console |
Organic Impressions (28 days) | 1,020 | 15,600 | +1,011% · Google Search Console |
Organic Search Sessions (GA4) | 150 | 339 | +126% · Google Analytics |
New Users via Organic Search | 77 | 262 | +240% · Google Analytics |
Total Organic Users | 78 | 266 | +241% · Google Analytics |
Average CTR | 3.4% | 0.5% | Diluted by 15× more impressions |
Note on CTR: The lower average CTR reflects a 15× expansion in impressions. The site now appears for hundreds of new queries it was previously invisible for. As rankings mature from page 2 to page 1, CTR will rise.
Looker Studio — clicks +108.3%, impressions +1,011.6% | GA4 — Organic Search sessions: 150 ® 339 (+126%)
GA4 — New users via Organic Search: 77 ® 262 (+240%) · Total organic users: 78 ® 266 (+241%)
Standout Results
#1
Tax & Insurance Near Me — Miami
The single most commercially valuable keyword in WeDo’s database. A transactional query — someone searching this is ready to walk into an office. WeDo holds position #1 above every national aggregator and every competitor in Miami-Dade.
+89
Positions Gained — Drive Without Insurance Florida
Moved from position 100 (not ranking) to position 11 in a single content cycle. 720 monthly searches. Direct commercial relevance to WeDo’s auto insurance service.
Google Search Console — top queries all ranking position 1.0
GA4 — Organic Search sessions 150 → 339 (+126%) vs previous period
Want Results Like These?
WeDo Insurance & Taxes went from 35 organic clicks and near-zero visibility to first-page rankings, 1,011% impression growth, and a fully automated lead system — in under 60 days from launch. This is what happens when strategy, structure, content, and automation are built as a single system rather than bolted on separately.
6,350
Organic Clicks
16-month cumulative GSC
673K
Impressions
16-month cumulative GSC
+242%
Active Users
Dec 2024 – Jun 2025 · GA4
+589%
Engaged Sessions
Dec 2024 – Jun 2025 · GA4
We build SEO strategies for businesses that want to compete — not just appear.
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